Surabaya is the capital city of East Java Province, which is also the second largest city in Indonesia after the capital of Indonesia is Jakarta. Surabaya city experienced very rapid economic growth. Surabaya’s GDP has increased from year to year, as follows:2005 = 6,33%, 2006 = 6,35%, 2007 = 6,31%, 2008 = 6,23%, 2009 = 5,53.(source:http://surabayakota.bps.go.id). Increase in GDP of Surabaya is the result of increased activity and economic transactions. The development of economic transactions is certainly supported by the smoothness of the payment traffic. Banking institutions as an intermediary institution has a very important role in speeding up the payment traffic. Banking business today can be categorized in two types of business that banks using conventional system and the bank / units that use the sharia system.
In Indonesia, from year to year the number of Islamic banking offices increased by leaps and bounds, including open Islamic branches in Surabaya. The existence of sharia bank offices and units of service sharia is certainly appreciated by the public because it proved the bank continued to improve in the field of Islamic expansion in Indonesia, including in Surabaya. Appreciation or public preferences towards the existence of Islamic banks who have special reasons due to the products and services of Islamic banks differ in concept and system that is applied with a conventional bank. “The image held by customers of Islamic banks and conventional banks to learn whether this affects image Their preference for the type of bank They do business with” (Al-Tamimi, Lafi, and Uddin, 2009). Based on research conducted in the United Arab Emirates can be seen that there is a relationship between image bank with community preferences in choosing a bank that will be used to business transaction. “Would be useful for the banking sector in understanding the customer’s perception and preferences Concerning IRB (Islamic Retail Banking), and to promotes it Strategically, and for the relevant authorities, in promoting specific Regulations and Policies That nhance the market share of the IRB” (Eze, Santhapparaj, and Arumugam, 2011). It is said that the customer perception and customer preferences is very important to be observed by Islamic banks. Another factor that may affect the brand image and customer perceive of sharia banks is awareness factor. Public awareness of the existence of Islamic banking products and services will also influence the perception, perceive, and in the end may also reflect the brand image of Islamic banks itself
Islamic Banking Preference
December 2, 2011 | Author: ekotj